Food & Drink
About a Project
Food & Drinks is a mobile application developed for a nationwide restaurant chain to enhance customer engagement and streamline the food ordering experience. The app offers users a visually rich and intuitive interface to browse the menu, discover seasonal offers, and participate in the brand’s loyalty program — all via their smartphone. It integrates geolocation, multichannel notifications (push, email, SMS), and QR code scanning for seamless in-store and digital interaction.
Project Idea
The client's vision was to create a modern, scalable food-ordering solution that would:
- Provide a full digital menu with intuitive navigation
- Support loyalty point tracking and personalized offers
- Enable seasonal promotions and campaign updates
- Integrate QR functionality for in-store engagement
- Deliver timely notifications via multiple channels
The goal was to increase customer retention and simplify the user journey from discovery to purchase.
Implementation
After initial planning and research, we moved through the following development stages:
The development phase involved:
- UX Design: Created a clean, visual interface focused on menu accessibility and promotion visibility
- Agile Development: Worked in two-week sprints, delivering incremental features with regular client feedback
- Integration: Connected the app with the client’s internal CRM and loyalty platforms
- Testing & Optimization: Performed functional, UI, and load testing across multiple devices and OS versions
- Release: Finalized deployment to production environments, with real-time analytics via Firebase
Challenges We Solved
- Loyalty System Integration: Ensured real-time sync between in-store and in-app user bonus balances through API integration
- Content Flexibility: Developed a modular CMS-driven system allowing non-technical staff to update menus and offers independently
- Performance Optimization: Improved image loading speed and category filtering using lazy loading and smart caching mechanisms
Planning
Input — The customer had a vision for:
- A highly visual and intuitive mobile menu
- Seamless loyalty program integration
- Real-time promotional updates
- Geolocation-based restaurant filtering
- In-store engagement via QR codes
- Personalized notifications (push/SMS/email)
Analysis — Our team conducted:
- Market and competitor research focused on mobile ordering trends
- Stakeholder interviews and scoping workshops (6 sessions total)
- User journey mapping based on real in-store behaviors
- Persona-based wireframing for 3 distinct user profiles
Outcomes — We delivered:
- High-fidelity UI prototypes aligned with user engagement goals
- Technical documentation and scalable app architecture
- CRM and loyalty platform integration roadmap
- A 12-month feature roadmap including gamification and AR elements
Main Features of the Project
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Visual Menu Browsing:
Categorized dishes with rich visuals and details
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Favorites:
Users can save favorite items for quick reordering
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Geolocation:
Detects nearby restaurants and filters results by distance
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Loyalty Program:
Users track point balance,history, and rewards
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Promotions & News:
Live feed of seasonal offers and announcements
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QR Scanner:
Enables users to unlock offers or earn rewards in-store
Screens
Interactive Prototype
Explore the design in action — click through to experience how it works
Technology Stack
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Project Management:
Scrum methodology with 2-week sprints
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Backend:
Integration via Loyalty Platform API
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Notifications:
Firebase Cloud Messaging, Twilio
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CMS:
Custom solution for menu & campaign management
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Utilities:
QR scanning SDK
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Platform:
Swift